Group said email marketing is an effective channel, in terms of generating revenue for their business. Value-added email marketing services are widely deployed, with 50-60% of respondents adopting these services. There's a big wave right now and brand marketers are riding it. Agencies that embrace email also benefit. It is largely centered on how email fits into cloud marketing and subscribers' online consumption habits. Chart-use-of-email-mktg-services gone are the days when you could have an email service provider: a low to mid-level digital generalist and your email program.
The new normal is the specialization and strength of each channel, whether done in-house or outsourced. Email agencies are paving the way for company mailing list big returns for their customers on the email front, and specialization plays a big part in that. From the same survey conducted by the relevancy group, the graph below represents the collective response to the question, "What type of marketing services would be most useful/value to your organization?" »trg-buyers-guide-chart-services-believed-to-deliver-greatest-value as you search for a courier partner who can deliver home runs in the fourth quarter and long-term value beyond, here are nine questions to ask your potential courier agency partner:1. Does the agency specialize in email or is email one of many offerings?
Email is one of the most nuanced digital marketing weapons. Given its many facets (creation, deliverability, content, etc.), it is often very difficult for generalist agencies to have a deep understanding of what works in email while maintaining consistency across other disciplines. . 2. What are the agency's service offerings or the agency's email practice? As I mentioned earlier, the components of email are deep and wide. Creativity, strategic planning, and know-how of best practices are all important skills that define a quality agency. You also can't forget about other back-end areas such as deliverability, database management, esp configurations, and html coding. When evaluating email marketing agencies, the depth and breadth of vendors can often reveal true capabilities.