亚历山德罗·阿莱西奥
1 月 13 日 | 7 分钟阅读
通过这 5 个成功示例，了解如何在社交网络上为您的客户创造出色的购物体验
自 2020 年初以来发生了很多变化，尤其是在全球许多国家实施封锁之后。它还改变了社交媒体在营销策略中的作用。
它们曾经仅用作公司与其客户之间的可能渠道，但如今大公司正在重塑这种互动并创造优先考虑社交网络的购物体验。
这是因为，由于社会孤立，今天有数百万人将网上购物作为一种获取各种产品和服务的习惯。
社交网络也越来越多地被公司使用，因为它们具有创建病毒式内容的能力。
由于这些平台的结构和功能（更小、电话号码清单 更引人注目的内容、易于分享和即时社交评论），真正进入人们脑海的内容往往会迅速传播开来。
根据 Hootsuite 的《2022 年社交趋势报告》，53.2% 的年轻一代更喜欢使用社交媒体来研究品牌。
这是什么意思？今年，小企业比以往任何时候都需要特别关注社交商务，以创造更好的品牌体验并产生更积极的业务成果。
一方面，在 Rock Content，我们是内容营销方面的专家，我们通过令人难以置信的材料为您提供绝佳的体验。
另一方面，Hootsuite 专注于社交媒体及其趋势。这就是导致我们将这两个专业结合起来创建这个独家系列联盟帖子的原因。
阅读本文到最后，深入了解 Hootsuite 报告中提供的每个趋势，并评估它在 2022 年将如何影响您的品牌。
继续阅读！
社交商务的惊人增长
通过社交媒体平台购物的趋势似乎没有回头路。据 Statista 称，市场预测表明，2026 年全球此类销售额将达到 2.9 万亿美元。
社交商务兴起的主要原因之一是用户可以在 Instagram、Pinterest 和 Facebook 等应用程序中找到个性化的购物体验。
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