Nobody likes to invest time and Phone Number Database money in channels that do not produce the desired result. If you work with Google Analytics , you know that there are several reports with which you can find out and assess the results of channels. For example, you can use the 'Channels' report or the 'Source Medium' report. Let's take an Phone Number Database online store's source medium report as an example. In this example you will see 'e-commerce conversion rate', but for a website this will be the conversion rate Phone Number Database of the goals. Review Google Analytics channels In this example, we're only looking at the metrics related to e-commerce.
What is striking is the low conversion Phone Number Database rate of Facebook compared to the other three channels. This can mean that Facebook is less or even not interesting. Especially not if you've already invested more than $307.72 in Facebook Still, these reports in Google Analytics aren't as ideal for assessing your channels as Phone Number Database you might think. Attribution Models Google Analytics has different Phone Number Database attribution models. An attribution model is a model (as the name suggests) that indicates how the 'value' of a conversion is distributed over the channels that the visitor has used.
The different attribution Phone Number Database models are: last click Last click attribution model One of the attribution models is 'last click', this is also the attribution model used in standard Google Analytics reports (such as 'source medium'). The 'last click' attribution model means that the last channel through which a converting visitor entered is Phone Number Database credited with all the value. So suppose a visitor first visits your webshop via Facebook, comes back tomorrow via 'Google organic' and then orders, then 'Google/organic' gets all the value and Facebook nothing.